Hello Reader,

Our beta launch for Sucana failed.

And the feedback was brutal.

Beta users said, the application is,

• Slow
• Clunky
• Cumbersome

Now imagine this: weeks of late nights, coding until 4 AM, finally hitting “launch”… and the first thing you hear from users is exactly that.

It stings.

Then my cofounders Victor & Virgil called me and said, “Let’s flip it all around.”

And I’m sitting here thinking,

• I pulled late nights.
• Wrote endless code.
• You can’t just flip it upside down.

You see, neither of my cofounders can code.

But they’re full of “brilliant” ideas. lol

But, here’s the thing, though,

• They are right.
• We need to rebuild Sucana’s flow.
• So it fits how agencies actually work.

Our strategy from day one was clear:

• Build the minimum features
• Get to beta users quickly
• Listen to their feedback

Because we knew feedback would shape Sucana far better than we could ourselves.

So instead of spending months polishing a “perfect” product in isolation, we built the core features, shipped in 3 months, and went straight to users.

The brutal feedback gave us the clarity we needed: Not what we thought the product should be, but what agencies actually want.

That’s why our beta ‘failure’ feels like a win.

The Lesson

Your first version isn’t supposed to be perfect.
It’s supposed to help you discover what to build next.

Now we’re rebuilding Sucana’s core flow, faster, smoother, designed for the way agencies really work.

If you’re building something:

• Don’t wait until it’s fully polished.
• Get it into the hands of users as soon as possible.
• Let their feedback do the heavy lifting.

Thanks for following along on the journey.

I’ll keep sharing both the wins and the painful lessons as we build.

- Vinod

P.S. I’ve been sharing even more of the behind-the-scenes journey on YouTube. Subscribe here to follow along.